[Photo by Michael Held on Unsplash]
Here’s how to set your writer up for success:
Share What’s Already Working
Gather previous reports, polished web copy, or even the internal emails that perfectly capture your brand’s voice (this was especially helpful during the early days of 2025 when companies were sending emails to their employees about their stance on DEI). Resources like these help your writer understand what feels like you and what falls flat.
Style Guides and Reference Docs
Help your writer blend in seamlessly by sharing your internal style guide, editorial rules, or glossary. If you follow a favorite external guide (e.g. AP Style), let them know. Expand the palette with FAQ sheets, brand voice briefings, or your mission statement. Each document will help flesh out the picture of how you want to sound.
Spell Out the Do’s and Don’ts Early
Your writer isn’t a mind reader, so make feedback specific and direct. For example:
➡️If you want to avoid jargon, specify: “No acronyms unless absolutely necessary; replace corporate lingo with plain English.”
➡️Prefer optimism over urgency? Spell it out. “Use phrases like ‘delivering forward-looking solutions’ instead of ‘addressing critical challenges.’
➡️For a more formal tone, clarify: ‘Avoid humor; maintain a respectful, authoritative voice throughout.’
If You’re Still Finding Your Voice
Haven’t nailed down your exact tone yet? Start simple: choose three adjectives that describe how your company should sound. For example, maybe you want to be credible, approachable, and inspiring? Or perhaps it’s bold, innovative, and honest? These words will serve as a quick compass for both you and your writer, making it easier to develop a tone that fits your brand as you grow.
Clear expectations, great feedback, and real examples help your writer take your brand voice from generic to memorable. When you connect the dots for your writer, you empower your brand’s voice to stand out—loud, clear, and unmistakably you every time.
